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Home Selling (9)
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Copyright 2011 NATIONAL ASSOCIATION OF REALTORS®
When in the process of selling a house, sellers wonder what sells a house. There is no hard and fast rule that will ensure the perfect sale. But there are certain factors that affect how quickly and for how much your house sells.
Here is list of things that most impact the sale of a house and in the order of importance.
1. Price: Price is the number one factor in getting your home sold – not location as some people think. If you are selling your home in a terrific and sought-after neighborhood but it is priced higher than the comps for the area, it is going to be extremely difficult to sell. Yet if the property were priced just below the competition it would sell very quickly.
2. Location: Location is the second most important issue in selling a house. A home that sits next to a commercial plant, or a bad area, or busy street is less desirable than one that backs up to green space.
3. Liveability: Buyers are looking for neighborhoods that have amenities close by such as parks, restaurants, walkable neighborhoods, and convenience with shopping and entertainment. Those with children are very interested in areas with good schools.
4. Condition: Homes that are well-maintained or in move-in ready condition really appeal to buyers. In fact, many buyers are specifically looking for a move-in ready house. They either don’t want to deal with fixing up a house or all of their available cash will be used in the purchase of the home so they won’t be able to afford things like new carpet, etc. There are buyers who renovate, and flip houses but they are looking for houses that they can buy at discounted prices so there will be a return on their investment after they have bought, fixed up and flipped the houses.
5. Competitive Advantage: Don't make the mistake of assuming that your house is so unique and special that you assume that it will sell easily. Your competition is not only the houses that are currently on the market, but the past sales nearby including foreclosures. You must take these into consideration when settling on a list price for your home. What amenities and upgrades do these homes have? Do the homes in your neighborhood all have updated baths, kitchens, or landscaped yards? In order to price in line with them you must be able to boast these same things.
6. Curb Appeal: Curb appeal is the first impression of the home. You must keep the yard orderly and maintained when your home is on the market. I have pulled up to the curb to show houses with buyers in my car several times and the buyers took one look – at the curb appeal – as said that they didn’t even want to get out of the car to see the house.
7. Staging: Once inside your home, there must be a “wow” factor for the buyers. They want to see up-to-date fixtures, smell a clean home, see kitchens and bath that are in good repair (cabinets and flooring). Buyers often look at your things rather than focus on the house so it is very important to pack up a lot of the things in your home so the buyers can focus on the “bones” of your home.
8. Kitchens: A kitchen sells a house. It is where families spend much time together. Nobody wants an outdated kitchen. What updates and fixes can you manage in your budget? If your kitchen is already spectacular, be sure you play this up in any marketing.
9. Agents: An accomplished, knowledgeable agent can be your biggest ally during the selling process. They know the latest market trends and have built a network of agents and contacts to market your home to. With an arsenal of marketing tools available to agents today, from video tours and webcasts to brochures, websites, and mls listings, they are a critical part of your selling team.
Tips to help you get your home ready to sell
So you've decided your going to sell your home. Before the "for sale" sign goes up in the front yard, have you taken the time to really look at your home?
Remember that you live there and you're used to overlooking those little problems that many homes have, so be sure and look at your home from the perspective of a potential buyer. Get those little repairs out of the way now, and showcase the pride you have taken in your home.
OUTSIDE THE HOUSE
First impressions begin when the buyers pull up out in front, and you want things to look their best before anyone even gets out of the car. Here are some suggestions to get you started.
- Repair walkways and driveways: Fix cracks in bricks, concrete, and asphalt. Use a commercial cleaner to remove stains from concrete driveways – and from the floor of the garage while you're at it. Remove weeds and debris, and edge the lawn. Make sure that any steps are safe and clean, and that handrails are in place, solid, and in good repair.
- Spruce up the paint job: Scrape and repaint any areas of siding where the paint is peeling. Re-caulk windows and doors. A fresh coat of paint on exterior trim and doors is always a good idea. If the house is badly in need of a complete repainting, give some serious thought to having that done. Some people opt to offer a discount to the buyer to cover the paint job, but bad exterior paint makes a terrible impression, and may lead some people to question other aspects of the home's maintenance and overall quality.
- Fix the roof: Replace missing shingles or tiles, and repair any loose or missing flashings or vent screens. Repair or replace damaged or missing gutters and downspouts.
- Fix windows and doors: Replace missing or damaged window screens and screen doors. Check the operation of each door and door lock to ensure nothing sticks or hangs up. Pay particular attention to the front door, front sidelights, and any screen or storm door on the front.
INSIDE THE HOUSE
Once you've got buyers through the front door with that great curb appeal you've created, wow them with how beautiful and well maintained the interior is as well.
- Check and repair all flooring: Starting with the entry, check all the flooring in the house. Repair any loose seams in vinyl or carpet. Replace missing or cracked grout in tile floors. Make sure that any transition pieces between two different flooring types are in place and solidly attached. Check the condition of baseboards, and reattach and repaint or stain them as needed. Have carpets professionally cleaned, and have the cleaners pay particular attention to any stains.
- Check door and window operation: Check each and every door and window in the house. Make sure every window operates and latches correctly, that tracks are cleaned and vacuumed out, that frames are tight and freshly painted, and that the glass is clean and in good repair. Check that all doors operate without dragging or scraping the jambs, and that doorknobs and locks work correctly.
- Spruce up the paint job: As with the exterior, good interior painting shows good maintenance and pride of ownership. Fix any holes or cracks in drywall, and touch up the paint. If your walls have not been painted in a while and the touchup paint is now a different color, repaint the entire wall rather than leaving spots behind that have obviously been touched up. Paint is a can is worth $20 but paint on the wall is worth thousands. A good paint job is probably the best thing you can do to get your home ready to sell.
- Check the plumbing: Examine every plumbing fixture in the house, including the water heater. Make sure there are no leaks anywhere, including annoying drips in faucets. Make sure that toilets flush properly and also shut off properly. Repair or replace caulking around tubs, showers, and toilets as needed. Make sure every drain is flowing freely, and consider having the drain system professionally snaked if necessary. If your septic system is due to be pumped and serviced, do it now rather than risk an untimely backup.
- Check light bulbs: It's a minor thing, but check each and every light fixture – including table lamps that are controlled by a wall switch – to make sure that every bulb works.
Net Proceeds when selling your home
Your home’s selling price is not the same as the amount you walk away with. Your net proceeds, or the amount of money you will actually receive from the sale, are largely determined by the closing costs, which often don’t show up until the closing date itself.
It is impossible to give you a single formula that applies to all Riverside homes and Corona homes. If you want to get an idea what your net proceeds may be, a Pedersen Real Estate agent can give you an estimate so you’ll know what to expect at closing.
The main factors affecting your net proceeds may be:
- Real estate commission (usually around 6% of the price and generally the largest of the fees involved with selling a home)
- Closing costs, including title insurance, escrow fees, deed preparation, city utilities, and past-due taxes if applicable
- Repair credits
- Homeowner association fees, if applicable
- Credits to the seller to assist with their closing costs, if applicable
- Any unpaid judgments on the title report, plus interest
- Mortgage payoffs
- City and county transfer taxs (usually around 1-2%)
- Prorated taxes
This list is not inclusive of all of the fees that you may have with selling your home, but this gives you an idea of some of the fees involved.
HOME SELLING CHECKLIST
Do you need to sell?
- Weigh the pros and cons of selling
- Can you afford to sell, move and buy a new home
- How much equity do you have?
- Should you remodell rather than sell?
Determine your selling expenses
- List the repairs and projects you will have to do to get your home ready to sell.
- Expect to pay about 7 to 9% of the home’s sale price in closing costs, which includes:
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Real estate agent commissions (about 6% of the sales price)
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Transfer taxes
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Property taxes
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Title insurance and escrow fees
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Factor in other costs
- Mortgage payoff penalties
- Staging expenses – i.e. new paint, new carpet, light fixtures, etc.
- Moving expenses
- Costs related to getting a loan for your new home
- How fast do you need to sell and how much money do you want to get from the sale?
- Interview two or three reputable real estate agents in your area
- When you hire a listing agent, negotiate the terms of your listing contract, i.e. commissions and termination date
- Determine your home’s strengths and unique features (including all upgrades and remodeling that you have done)
Determine your home’s fair market value and with the help of your listing agent, set a price
- Prepare these documents
- Prior year’s tax bill, utility bills
- Permits for additions, pool, etc.
- List of the items to be included or excluded from the sale
- Disclosure forms (you will get these from your agent)
- Your agent will research comparables – homes in your area with similar square footage, constructions, and that have sold within the last three months, and those that are currently on the market
- Find out about new construction and foreclosures/short sales in your area
- Average cost per square foot for your area – make sure that your home is priced in line with this.
- Evaluate current market trends
- Is it a buyers or sellers market?
- Level of competition among buyers in your area
- Current interest rates and the lending climate
- Average number of days homes are sitting on the market
Stage your home and prepare it to sell
- Have a yard sale. Sell, donate or get rid of everything you don’t need
- Make needed repairs
- Make improvements to increase your home’s appeal
- New paint – interior rooms should be painted in neutral colors
- Clear away clutter. Pack up many things – you are moving anyway – so you might as well pack away now.
- Clean entryway, porch, sidewalks, etc.
- Professional-looking landscaping
- Replace outdated lighting fixturesand window treatments
Keep your home show ready at all times. This is hard to do, especially with children, but it is worth it - knowing your house is looking its best for potential buyers.
Selling Your Home
If you are selling, marketing your home today takes special skills. There is a lot more to getting your property sold then just putting a sign in the yard, a lockbox on the front door, and putting your house on the multiple listing service.
Once you meet with a Pedersen Real Estate Realtor® to determine your needs, we'll together customize a Marketing Plan detailing exactly what we will do to effectively market your property, along with the time frame for implementing each item. We take great care in preparing a competitive market analysis by thoroughly researching the marketplace to help you arrive at the right price to ask for your property. We’ll advise you about the "staging" of your house to help your home to better appeal to buyers. Once it is staged properly, we will take lots of photos to maximize your property’s presence on the Internet. We want your property to look great and stand out to potential buyers!
We’'ll be there for you throughout the entire selling process, including contract negotiation - helping you make the best decision about offers and possible counter offers - all the way through to closing - all the while doing our best to ensure a successful and as smooth a transaction for you as possible.
If this is the kind of approach you are looking for in selling your home call us at (951) 840-5212 or send us an e-mail today to get started.
What is My Home Worth?
If you would like to receive market analysis information comparing your home's value to other similar houses in your area that are currently available or recently sold, please provide the information requested below.
We are providing this information to you without actually seeing your home. Our estimate of your property's value must be understood to be approximate. Factors such as the home's location, condition all influence your home’s value.
Click anywhere on the photo for help with avoiding foreclosure
Short Sales
You must have a good and provable reason why you are not able to keep your home any longer. Ask yourself these questions to see you truly have a hardship.
- Since you bought the house, have you lost your job ?
- Are you not able to work due to an illness or injury that has occurred recently?
- Do have large medical bills that you incurred after you purchased the home?
- Are you being relocated to another city or state because of your job?
- Has your interest rate gone up so much that you can no longer afford your payments?
- Do you have to sell your home because you are getting divorced?
If the lender thinks it can get more money from foreclosing on your home than from a short sale, the lender may not allow a short sale. Additionally, if anyone has co-signed on your loan, the lender may want to hold that person responsible for payment rather than doing a short sale.
What is included in the Short Sale Package
This is a list of items that you will most likely need - required items may vary depending upon the lender
Cover Letter
Authorization to Release Information
Seller's Hardship Letter (more about that below)
Seller's Financial information
2 years w2's
2 months pay stubs
2 months bank statements
Supporting Hardship Info - HOA liens, medical/disability statements etc.
Repair Estimate for the property
Comparable sales for the property
Contract
FHA and VA may have their own forms and special requirements as well
If you have mortgage insurance on your loan then the mortgage insurance company will also need to approve the short sale. If there is mortgage insurance, the mortgage insurance company will pay the lender the difference in the loss. Please be aware that many times the mortgage insurance company will ask the homeowner to sign a promissory note for some of the loss and pay some of that loss back to the mortgage insurance company.
The lender who you are sending your house payment to every month may own the note on your house or they may just be a servicer for the lender - which is most often the case. If they are only the servicer for the loan then the short sale can take even longer to process because there is yet one more entity who will have to approve the short sale. In this situation, the bank who owns the note, referred to as the investor, must approve the short sale as well.
Do You Have a First and A Second Mortgage?
If you have a first mortgage and a second mortgage with different lenders, getting your short sale approved will be more complicated. The second note holder will want some money to accept the short sale and usually the first note holder offers only a small amount to the second note holder. Approval by both lenders is a must in order to close and pass a clean title to a buyer. Sometimes the second note holder will accept the sale if the seller agrees to owe a promissory note to them and pay for some of the loss.
Did you commit fraud when you applied for the loan for this property?
Fraud is when you lie in the process of getting a loan. Did you lie about where you work, how much money you make or the amount of your assets? We will not list your property as a Short Sale in Riverside County if you committed fraud because you will be required to turn in a short sale package which may expose any fraud you committed which can serious legal ramifications for you.
Moving Forward with a Short Sale
If you think you may be a good candidate for a short sale, talk to your lender’s loss mitigation department. Once you determine that the bank is willing to consider a short sale, it is time to find a good Realtor who is experienced with short sales. More imporatantly, you should consult an attorney, and/or tax professional to determine what if any financial and/or tax ramifications may affect you. You may be thinking that there is no way you can afford to pay for these high-priced professional services at this time in your life, but you don’t want to find yourself in even bigger financial trouble.
You may be facing a tax bill from the IRS with a short sale or foreclosure. There may be significant tax consequences. It is possible that the forgiven debt could be considered as income and there are no guarantees that a lender who accepts a short sale will not legally pursue a borrower for the difference between the amount owed and the amount paid. This is commonly known as a deficiency. A lawyer or your tax accountant can determine whether your loan qualifies for a deficiency judgment or claim.
The Hardship Letter and Short Sale Package
You will have to provide the lender a hardship letter telling your situation and what you have done so far to remedy your situation. This statement of facts needs to be fairly brief and to the point. It must describe how you got into this financial bind and makes a plea to the lender to accept less than full payment. You will be required to prove income and assets. Be truthful and honest about your financial situation and disclose your assets. Lenders will want to know if you have savings accounts, money market accounts, stocks or bonds, negotiable instruments, cash or other real estate or anything of tangible value.
You will have to provide copies of your bank statements. If they show unaccountable deposits, large cash withdrawals or an unusual number of checks, you should explain each of those line items to the lender. In addition, the lender might want you to account for each and every deposit so it can determine whether deposits will continue.
Appraisal
Your lender will want to know what your home is worth in the market today. Your Realtor will provide information on recent comparable sales to the lender. The offer from a buyer that you accept along with a copy of your listing agreement is required by the lender. There will be other items that the lender requires but this gives you an idea about what is needed for the lender. The lender will have an a appraisal or what is called a BPO (broker's price opinion) done to more completely determine the value of the home.
Be Patient
Short sales almost always take longer than regular home sales and sometimes the houses end up going through foreclosure anyway. Sometimes buyers find another property while waiting for an answer from the bank. Also, you should know that a short sale will damage your credit but will be less damaging than foreclosure
Again, we can't stress enough - get professional advice from a lawyer or your tax advisor before you attempt to do a short sale.
Find out if you might qualify for one of several government programs to help homeowners avoid foreclosure. Click here.
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